Product Marketing Manager

About the Role

We're hiring our first Product Marketing Manager to turn deep market and competitive insight into the messaging that wins an entire industry. This is not a "write some copy" role. This is “a build” the position, own the story, and make product and sales sharper role.

You'll be the first product marketing hire, working directly with marketing leadership and across Product, Sales, and Customer Success to decide how Lace shows up in a crowded, fast-moving market.

If you're creative, hungry, and love turning research into insight that sells, you'll thrive here.

What You'll Do

• Lead competitive analysis: build and maintain battlecards, track competitor moves, and arm sales with the intel to win head-to-head deals
• Conduct ongoing market research across home services and home remodeling verticals to sharpen ICP definitions, buyer personas, and category positioning
• Translate research and competitive insight into clear, differentiated messaging and positioning that product, sales, and marketing all use
• Own product launches end-to-end, partnering closely with Product on roadmap input, launch timing, and go-to-market execution
• Get in front of customers directly: interviews, win/loss reviews, case studies, and ride-alongs that keep messaging grounded in reality
• Build sales enablement materials, pitch decks, one-pagers, and launch content that help reps close
• Own product positioning and naming as the portfolio grows

What You Bring

• 4-7 years in product marketing, ideally at a B2B SaaS company; experience in a vertical-focused or category-creation market is a plus
• Experience at an early-stage startup is a must 
• A real curiosity for competitive and market research - you dig until you understand not just what competitors say, but why it's working
• Strong writing and storytelling instincts; you can turn a messy insight into a sentence that sells
• Highly organized, with the discipline to juggle competitive intel, messaging projects, and customer conversations without dropping threads
• A true self-starter and builder mentality: scrappy, resourceful, and biased toward action
• Comfortable working directly with Product and Engineering, and confident getting on calls with customers and prospects

About Lace AI

Our mission is to unlock revenue automation for businesses around the world. Lace is pioneering the next generation of AI-powered call center solutions, driving significant revenue gains for our customers.

Lace is the leading AI Customer Engagement Platform built to protect and grow revenue for Home Remodeling and Home Services businesses. Our AI agents span the entire customer journey, capturing, qualifying, and converting inbound demand and follow-ups automatically across channels. Lace combines proprietary voice AI, deep industry intelligence, and workflow automation to eliminate revenue leakage and ensure every customer interaction is handled with speed and consistency.

Why Join Us?

• Join a rapidly growing company that is transforming industries and is at the forefront of AI innovation
• Work in a collaborative, high-energy environment with a talented and passionate team
• Competitive salary (140K–180K), equity options, and a comprehensive benefits package
• Full ownership of the product marketing function and the chance to define how an entire industry thinks about AI-powered customer engagement

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