The Opportunity

Lace AI is transforming how home service businesses grow revenue by turning every call into a measurable opportunity. We’re looking for a Director of Events to lead the charge on bringing our brand to life in the field - from first impression to booked demo.

In this role, you'll architect and execute our events program end-to-end: identifying strategic opportunities, managing complex logistics, driving promotion, delivering memorable experiences, and turning every interaction into pipeline. You'll be the face of Lace at industry events, representing our brand through speaking opportunities and thought leadership while ensuring every event becomes a revenue engine.

This is a high-impact leadership role perfect for a true rockstar who thrives under pressure, obsesses over details, and has an unrelenting drive to turn events into business-defining moments.

Key Responsibilities

• Strategic Event Leadership: Develop and own Lace's comprehensive events strategy, identifying high-value opportunities from intimate executive dinners to major industry conferences.
• End-to-End Event Execution: Research and evaluate opportunities, manage submissions, negotiate contracts, coordinate booth assets, oversee travel and accommodations, and ensure flawless execution of every detail.
• Speaking & Thought Leadership: Represent Lace as a speaker at industry events, panels, and conferences, positioning our leadership team and driving brand awareness through compelling presentations.
• Event Promotion & Revenue Generation: Design and execute multi-channel promotion strategies including email campaigns, digital advertising, and strategic customer invitations to maximize booth traffic and demo conversions.
• Team Leadership & Brand Ambassador Management: Recruit, train, and energize brand ambassadors and event teams to ensure every interaction represents Lace with passion and precision.
• On-Site Excellence: Own the complete on-site experience—from setup to teardown—driving demo bookings, meaningful conversations, and memorable brand moments.
• Performance Optimization: Collaborate closely with sales and marketing to drive post-event follow-up, analyze ROI, and continuously refine our events playbook for maximum pipeline impact.

Who You Are

• A passionate rockstar. Someone who brings infectious energy and drive to everything you do. You don't just manage events—you create experiences that people remember and talk about long after they leave.
• A strategic executor. You think big picture but execute flawlessly on every detail. You see how events fit into the broader business strategy and make decisions that drive real revenue impact.
• Customer obsessed. You deeply understand our target audience and design every touchpoint to solve their problems and exceed their expectations, not just collect vanity metrics.
• Results focused. Every decision you make is filtered through "does this drive pipeline and revenue?" You track what matters and optimize relentlessly.
• Growth minded. You see challenges as opportunities, learn from setbacks, and continuously push yourself and the team to reach new heights.

Qualifications

• 5-7 years of experience in field marketing, events, or experiential marketing—preferably in B2B SaaS or high-growth technology companies‍
• Proven track record of managing complex, multi-stakeholder events that drive measurable business results‍
• Speaking experience or strong presentation skills with the ability to represent Lace confidently in public forums‍
• Cross-functional collaboration skills with experience working closely with sales, marketing, customer success, and executive teams‍
• Strategic thinking combined with tactical execution - comfortable with both high-level planning and hands-on logistics management‍
• Strong organizational skills and attention to detail with the ability to manage multiple events simultaneously‍
• Willingness to travel frequently and work non-standard hours during events‍
• Passion and drive that's immediately apparent—you live and breathe events and see them as a critical business driver

About Lace AI

Our mission is to unlock revenue automation for businesses around the world. Lace is pioneering the next generation of AI-powered call center solutions, driving significant revenue gains for our customers.

Businesses in the home remodeling, HVAC, and Plumbing industries receive thousands of customer calls every day. Lace analyzes those calls and helps companies generate millions. We grew 2023 revenues 400% in the first 6 months of 2024.

Why Join Us?

• Join a rapidly growing company that is transforming industries and is at the forefront of AI innovation.
  
• Work in a collaborative, high-energy environment with a talented and passionate team.
  
• Competitive salary, equity options, and comprehensive benefits package.
  
• Opportunity to make a significant impact on our customers’ success and our company’s growth.